How to use “Meta Tags” within your webpage
When a user searches from a search engine or directory, the user enters words into a text box and presses the Search button. The words that the user enters are referred to as keywords. The server at the site that is being searched looks within a database for records that include those keywords. It then creates a page that lists some or all of the records that it found and includes links to the locations of those records.
The search engines and directories acquire their lists of keywords from several places. The most common method involves submissions. Many sites ask for a description of your site when you submit your URL, and they acquire keywords from within that description. Some sites provide separate boxes for you to enter your keywords.
Some search engines use automated software programs known as robots to gather information about web pages. These robots read the text and codes on web pages then store keywords and other information from the pages into their databases.
There are several things you can do to your web site that will prepare it and help it to be found when users do searches. These involve adding keywords to your pages within the first paragraph, within hidden [META] fields, specifying “type”, “source”, and “use”, and including keywords with your submissions.
Using keywords within the first paragraph
When a search engine uses a robot to gather information about your pages, they typically store the first few words (up to 200 characters) they find on your pages. These words are used as your keywords and are often presented as a description of your page.
Although the trend is towards graphical pages, a page that includes all graphics and no text will not likely be found during a search from many sites that use these robots to gather information. Likewise, a site that starts with a lot of promotional hype and little or no keywords will not likely be found either.
When designing a page, the author should try to use as many keywords as possible and include them within the first text that appears on the page. For example:
|Welcome to AMWebCreation, Come on in and check it out! Our site has all the best website design service in the world at the lowest cost on the net and we guarantee your satisfaction . . .
|AMWebCreation is the best web design, development, Graphics design, SEO, SMO and professional IT training center in Gazipur, Dhaka, Bangladesh.
Using keywords within hidden <META> fields
Some search engine robots allow you to specify keywords, descriptions, and other information within hidden fields on your pages. When hidden fields are available, the robots use information from them rather than from the text that shows. Use the [META] tag within the [HEAD] element to do this. The basic syntax is:
<META name=”description” content=”Write your description here”>
Do not use any HTML tags within the “description” or “content” part of the META tag.
Suppose the HTML at the top of your web page looked like:
<META name=”description” content=” AMWebCreation is the best web design, development, Graphics design, SEO, SMO and professional IT training center in Gazipur, Dhaka, Bangladesh.”>
The following title and description would appear when your page is listed on a page of search results:
AMWebCreation Home Page
Home page AMWebCreation is the best web design, development, Graphics design, SEO, SMO and professional IT training center in Gazipur, Dhaka, Bangladesh.
Specifying keyword phrases:
You can use a second [META] tag to specify keyword phrases that further describe your web page. The basic syntax is:
<META name=”keywords” content=”Write your keywords here, in a comma separated list”>
<TITLE> Your site name </TITLE>
<META name=”description” content=” Your site description. “>
<META name=”keywords” content=” Your target keywords”>
Using <META> Tags to specify type, source and use
Some search engines utilize advanced forms of artificial intelligence to focus searches on specific types, sources and uses of the information provided in web pages. The AddURL form allows you to specify this information during submissions, but you should also include it within [META] Tags to allow robots to find it.
The “type” field refers to the type of information that is provided on the web page. The most common types include “Home Page”, “Advertisement”, “Description”, “Entertainment”, “General”, “News”, “Personal”, “Quick Tour”, “Technical”, and “User Manual”. You should try to use one of these choices, and an example of the basic syntax is:
<META name=”type” content=”User Manual”>
The “source” field refers to the type of organization or person that is providing the information on the web page. The most common sources include “Advertise/Marketing”, “Association”, “Broker”, “Business Opportunity”, “Consultant”, “Contractor/Builder”, “Distributor”, “Education/Training”, “Engineer/Architect”, “Financial Service”, “Food/Drink Service”, “Government”, “Internet Service”, “Legal Service”, “Manufacturer”, “Manufacturer’s Rep”, “Military”, “News Service”, “Organization”, “Personal/User”, “Publication”, “Realtor”, “Research & Develop.”, “Retailer”, and “Service Provider”. You should try to use one of these choices, and an example of the basic syntax is:
<META name=”source” content=”Manufacturer”>
the “use” field refers to the primary application for which the information is intended. The most common uses include “Art & Entertainment”, “Business”, “Computers & Internet”, “General”, “Home”, “Life, Health & Sports”, “Literature & Science”, and “Transportation”. You should try to use one of these choices, and an example of the basic syntax is:
<META name=”use” content=”Art & Entertainment”>
Notes on Using <META> Tags and Images
Length of description and keywords
Your description can include up to 160 characters of text. The keywords can include up to 1000 characters of text.
Do not repeat the same keyword more than 7 times in the [META] tag. If you do this, the search engine may ignore the entire list of keywords.
Sites using Netscape or Microsoft frames
in your main HTML file (the file containing the [FRAMESET] tags), you should include a description of your site using [META] tags. Make sure that your description and keywords adequately summarize the contents of the frames on your page.
Sites using images
Some sites also store the ALT attribute in the <IMG> tag. If your site mainly consists of graphics, you can also use the ALT attribute to describe your page.
Using keywords within submissions
The vast majorities of search engine and directory sites do not obtain keywords from your page automatically, and instead use information provided by you when you submit your pages to their site. Most of these sites extract the keywords from within the description text that you provide with your submission, while some require you to enter keywords in separate text boxes.
When submitting a page, the author should try to use as many keywords as possible and include them within a sentence in the description box. For example:
|AMWebCreation is the best web design, development, Graphics design, SEO, SMO and professional IT training center in Gazipur, Dhaka, Bangladesh